Go To Market strategy

November 16, 2017

So after work on Thursday 14th November 2017, I struggled through the ‘rush hour’ of Accra to get to the premises of Workshed on the Spintex road on time to the much awaited GO TO MARKET STRATEGY WORKSHOP by Michael Swoboda.

This was after my Young African Leaders Initiative (YALI) experience in Lagos, Nigeria and I was still deciding on which business idea to pursue first so you would agree that such a workshop was worthwhile. I saw this as a wonderful opportunity to learn some marketing strategies and as well network with great people.

For the record, Workshed is an amazing hub that every entrepreneur should deem it a necessity to explore and utilize; I was so impressed. They organized the GTM workshop in partnership with Enpact, a start up incubator.

Let me Share what I learned…

Basically, the Go-to-Market (GTM) plan is a subset of a marketing plan and addresses how to execute on a specific growth strategy. A GTM plan is only needed if you are looking to expand into new markets, sell new products (services), or do both; thus very ideal for startups! This could be entering a new market, launching a new product, or re-launching a company after a merger or carve-out. It is similar to a marketing plan and covers similar areas, but is much narrower in scope. The GTM plan is about a specific product or market, whereas the marketing plan is about a specific business.

In one sentence, Go-To-Market plan is a strategic action plan specifically focused on the steps needed to move in a new direction.

Participants had an interactive session with Michael and every question was dealt with assiduously. I asked a question related to protection of data from market analysis and some privacy issues to factor in knowing your client or market.

You may comment for a copy of the slides in your mail box.